Make-up art cosmetics
맥(M.A.C)은 “Makeup Art Cosmetics”의 약자
전 세계 350여곳에 매장을 두고 있는 화장품 브랜드이다.
한국에서 1999년 12월에 런칭했으며, 전국 약 40개 매장을 가지고 있다
Brand History
1985년 캐나다 첫 런칭
사진 작가이자 메이크업 아티스트, 프랭크 토스칸
스튜디오 사진 작가, 프랭크
Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They could grow by the three differentiation strategy. First one is "brand", second "advertising and model" , last "marketing". When every company's have used english brand name, at the time this company,
advertising the concept of naturalism, they tried to increase their brand image and power and it worked successfully. They used huge money on hiring celebrity to advertise their product and tried to convince that even though it is cheap, the quality is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling
Advertising Plan outline
I. Situation Analysis
① about a company
AMORE PACIFIC started their business as the name of ‘태평양 화학 공업사’. They were the first pioneer who succeed international trade by launching the brand ‘oska’. The company are making cosmetics , medicines, house hold items such as shampoo or toothpaste. Among these departments, 80% of their sales come fr
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
advertising campaign. The cost arisen by hiring Sophie Marceau is not connected with unit production and it can be traceable to watches and jewelry business segment.
- Costs of training skillful timepiece craftsmen
Certain part of high end watch should be hand assembled since it requires precise and sophisticated skills. Thus, training employees for years perfecting their talents is very cru
cosmetics for boyfriend’s gift at the zero rank .
According to our questionnaires,
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
They provide a variety of products
with reasonable price
The image of hiqh quality and naturalism
They use famous celebrities(권상우, 전지현, 배용준)
to advertise
Advertising objectives
To get a positive image by asserting its development of
a certified eco-friendly organic product
Target audiences
High class (privileged) Chinese women between their 30s and 60s
who enjoy spending for beauty
Product Image and product personality
A brand-name cosmetic product that only uses oriental ingredients.
Product positioning
by organizing
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food